Brand Strategist

New York, United States · Marketing


At Blueground, our vision is to make people feel at home wherever they choose to live.

To do this, we offer beautifully furnished and thoughtfully-equipped apartments in the most vibrant cities around the globe for a month, a year, or even longer. Guided by people's growing desire to live more mobile lives -- while not sacrificing comfort and the finer things -- we strive to create an experience where all guests need to do is simply show up and start living.

At present, Blueground operates 2,200 apartments in nine cities across three continents and has a team of 350 employees. By 2023, we plan to be in more than 50 cities with 50,000 properties.

At Blueground, we invest first and foremost in our team, and that’s reflected in our mission: to create a tech-powered living experience that guests love, homed in an organization where great people are proud to work.

We actively seek out people who demonstrate our four core values:

Follow us on Instagram @lifeatblueground | #ShowUpStartLiving

We are looking for a Brand Strategist to join our team in New York. Working closely with senior management, you will be part of the team that’s re-envisioning the Blueground brand. You will articulate the company’s purpose and customer promise, lay the foundations of the brand and its use across a range of dimensions — storytelling and messaging, tone of voice, design, and client experience. These principles will help make the brand distinctive and recognizable externally, and easy to use internally. This is a unique opportunity to define not only the Blueground brand but the category at a global level.

What you will focus on:

What we are looking for:

Your benefits:

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